[ART.] “People vs. Artificial Intelligence: Allies or Threatened?”

Víctor Carulla featured in El Periódico: “People vs. Artificial Intelligence: Allies or Threatened?”

Article written by Victor Carulla, Partner at Headway Executive Search

We’re proud to share that El Periódico has published an opinion article by Víctor Carulla, titled “People vs. Artificial Intelligence: Allies or Threatened?”, both in its print and digital editions.

In this thought-provoking piece, Víctor explores how artificial intelligence is reshaping the business landscape, and in particular, the world of Human Resources. Through a historical lens, he traces how technology has transformed talent management — from job ads in newspapers to professional platforms like LinkedIn — and explains why AI represents the next major leap in this ongoing evolution.

The article raises an essential question: Will AI replace human judgment? Víctor argues that although AI can already interpret, analyze, and even create, there remains an irreplaceable value in human intuition, sensitivity, and ethical reasoning. Yet, he warns that the pace of technological progress is narrowing the gap between human and machine intelligence faster than we might expect.

Drawing on real-world insights, he examines how AI can make recruitment and talent management more efficient, while also highlighting the limitations of algorithms that still lack emotional and contextual understanding. The real challenge, Víctor concludes, will be for HR professionals to redefine their role — evolving from executors to strategists, from process managers to custodians of culture and ethics within organizations.

Rather than seeing AI as a threat, Víctor envisions it as a new and influential player in the corporate ecosystem — one that will compel both companies and individuals to reinvent themselves and to rediscover what makes us distinctly human in an increasingly automated world.

📖 Read the full article on El Periódico here.